The Changing Face of Indian Fashion Industry
India has great customs and cultural diversifications. You
ca find people in India adopting many traditions. Their wears and ways of
wearing clothes are also different from each other. These Indian dresses and
ways of wearing these dresses can be found from the time of Harappa and
Mohenjodaro civilizations.
You can notice that the style of wearing clothes have
changed a lot, styles of wearing saris and salwar kameez have changed a lot.
You can easily see that there are styles of blouses such as katori, halter-neck,
back button blouses, high neck blouses and many others. These new styles of
blouses have become too favorite among the women. You can see that average
length of blouses have decreased. There are also a wide range of salwar kameez
wears such as long, short, A-line, skin tight and many others. These variations
can also be applied to dupattas that are wore with salwar kameez. The modern
name of salwar kameez is kurti. You can wear it with jeans, pants or churidar.
In India, mall culture is also growing at a fast speed.
Various brands have started selling clothes in Indian market. The first retail
outlet was Shopper’s Stop, launched India’s first multi-brad store in the year
of 1993. These malls have various range of high grade and fashionable stuffs
under one roof. Some popular malls of India are Pantaloons, Lifestyle,
Westside, Globus and many others.
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